Meet Mlouye, the Gigi Hadid-Approved Handbag Brand

Istanbul-based brand Mlouye is reimagining handbags with its imaginative use of colors and shapes. Worn by Gigi Hadid and Hailey Bieber alike, the emerging brand creates innovative bags, made to last.

Handcrafted by skilled artisans in Turkey, Mlouye’s designs are intended to minimize environmental impact by making products that stand the test of time. Founder and designer Meg Rure effortlessly channels her own creative compass, taking inspiration from the Bauhaus movement to create her truly one-of-a-kind accessories. “This commitment will bring us one step closer to Mlouye’s raison d’être: designed to inspire, produced to last. Not only will our high quality standards push its boundaries but developing further an innovative design process and sustaining fair pay to our artisans will make this investment even more exciting for us,” she says in an exclusive press release.

The whimsical rounded shape of the Helix handbag alongside the bold and geometric Atlas purse instantly demonstrates why this brand is loved by celebrities. Brand favorites include the Sera tote, a chunky handle bag that arrives in a smooth and shiny lacquer or Mlouye’s signature maze-like structure.

Take a look at Mlouye’s April 2022 lookbook in the gallery above and visit its’ online store where the bags are available for purchase.

Click here to view full gallery at HYPEBAE