Zara Steps Into the Metaverse

The metaverse is leading fashion into the future and ZARA is the latest brand to enter the digital space with the launch of its limited-edition capsule collection, LIME GLAM.

The psychedelic-inspired launch features garments made to be worn in the real world and captured in the virtual realm as the line is complemented with three digital items -- a wall, a floor and a photo booth, created to enrich the wearer’s experience.

Comprised of candy-colored woven tote bags, vibrantly colored pants, sky-high fuchsia platforms and lime green bustiers alongside classic options, like an oversized denim jacket and skirt. Elsewhere, a full denim jumpsuit fitted with hip cut-outs steal the show, while the addition of an earthy-toned eyeshadow palette and a rainbow of nail polish completes the digitally-inspired capsule.

Ranging from $36 USD to $70 USD, ZARA’s LIME GLAM collection is available for purchase on the brand’s website. View the limited-edition capsule above.

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