Nara Smith and Cetaphil Join Forces to Shine a Light on Eczema Awareness

Nara Smith is teaming up with Cetaphil to spotlight eczema awareness. A longtime advocate, Smith has openly shared her personal experience with the skin condition, using her platform to document her journey and empower others navigating similar challenges.

The campaign, dubbed "From Scratch to Smooth," intends to raise awareness about eczema, which the skincare brand says affects "nearly 10% of the U.S. population." In her partnership with Cetaphil, she'll discuss her journey with flare-ups, testing different nutritional paths and finding ease with calming products like the derm-backed "Restoraderm" Rapid Relief Cream.

She'll also create educational content with dermatologist Dr. Camille Howard, offering expert-backed insights to help demystify eczema and promote accessible solutions.

@cetaphil At Cetaphil, we know that every day with eczema is different which is why we’re so proud to announce our partnership with @naraaziza.