Halsey Announces Launch of Her Second Makeup Brand, af94

Halsey has announced the drop of their second makeup brand, af94, which is due to launch exclusively in Walmart next week on July 25.

The brand's name is a combination of Halsey's birth name (Ashley Frangipane) and their birth year of 1994. The 12-piece af94 starting lineup features products for the eyes, lips, cheeks and body, ranging from velvety eyeshadows and non-drying matte lipsticks, to multi-use cheek, lip tints and colorful face and body stickers all geared toward affordability and accessibility starting at $10 USD.

The artist posted about AF94's launch on their Instagram, posting a video of various graphic makeup looks with the caption: "about-face beauty's cute and bratty younger sibling @af94_ coming to @walmart stores on July 25! Fun, easy and accessible products; and I promise you're gonna want them all."

Catch more of Halsey's announcement below.

 

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