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The Coastal Grandma Trend is the Viral Look of the Summer

If you grew up watching upper middle class white people bicker with one another amidst the pale sandy beaches of North Carolina or some coastal oasis, TikTok’s latest "Coastal Grandma" trend is for you.Just in time for summer escapes, the comfort and leisure-forward aesthetic takes inspiration from the luxuriously bucolic Nancy Meyers’ films, like the 2003 film Something’s Gotta Give featuring the always elegant Diane Keaton. Thankfully, neither grandchildren nor a beach house is necessary...

info@hypebae.com (HYPEBAE) Fri, 22 Apr 2022 HYPEBAE
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Gen Z Says: 3 Fashion People Who Are Making Their Mark in the Industry

Gen Z Says is a series where we tap different members of Generation Z who will give us the latest insight on what's cool in the fashion space.No matter the time period, the younger generation has always had influence over what's deemed "cool" or popular, but one can also counter that Generation Z is a force that is unlike any other. They've taken the use of social media to the next level, and their pull on what's trending is unmatched. They are always willing to experiment in the realm o...

Yusra Siddiqui Sat, 23 Apr 2022 Who What Wear
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Darren Barnet Is Victoria's Secret's First Male Ambassador

Victoria's Secret has tapped Never Have I Ever actor Darren Barnet as its first-ever male brand ambassador.The lingerie label revealed that the star would front VS Pink's new "Gender Free" collection featuring items like shorts and sweats. In addition to campaigns, Barnet will participate "in various activations that support the brand’s key initiatives as part of Pink’s ongoing commitment to inclusivity, fostering positive mental health and empowering young adults," as reported by Ad Week....

info@hypebae.com (HYPEBAE) Fri, 22 Apr 2022 HYPEBAE
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Lululemon Drops Tennis and Golf Wear for Spring 2022

Lululemon has dropped three new capsules just in time for the spring season. The release is comprised of tennis and golf wear, in addition to eco-friendly items celebrating Earth Day (April 22).The tennis range, modeled by the activewear brand's ambassador Leylah Fernandez, features ultra-breathable and featherlight garments that were designed with inspiration from the vibrant colors of Palm Springs. The lineup includes the Court Crush Dress, made with Lycra fiber for shape retention, and Swift ...

info@hypebae.com (HYPEBAE) Fri, 22 Apr 2022 HYPEBAE