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Zara Steps Into the Metaverse

The metaverse is leading fashion into the future and ZARA is the latest brand to enter the digital space with the launch of its limited-edition capsule collection, LIME GLAM.The psychedelic-inspired launch features garments made to be worn in the real world and captured in the virtual realm as the line is complemented with three digital items -- a wall, a floor and a photo booth, created to enrich the wearer’s experience.Comprised of candy-colored woven tote bags, vibrantly colored pants, sky-...

info@hypebae.com (HYPEBAE) Thu, 31 Mar 2022 HYPEBAE
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The Future Is Here: Look Inside Decentraland's Metaverse Fashion Week

With the world talking about all things web3, it was only a matter of time for a platform like Decentraland to host a Fashion Week in the metaverse. The event, which took place a few weeks after the IRL Fashion Month, featured a rather impressive roster, including Etro, Elie Saab, Guo Pei, SHOWstudio, Estée Lauder and more.Decentraland's Metaverse Fashion Week (MVFW) isn't exactly the first of its kind. Brands like Jonathan Simkhai and Roksanda showcased their respective collections in digital ...

info@hypebae.com (HYPEBAE) Thu, 31 Mar 2022 HYPEBAE
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Fashion Photographer Patrick Demarchelier Dies at 78

Renowned fashion photographer Patrick Demarchelier has died at the age of 78.The announcement was made on the creative's Instagram account. "It is with great sadness that we announce the passing of Patrick Demarchelier on March 31, 2022, at the age of 78. He is survived by his wife Mia, his three sons Gustaf, Arthur, Victor and three grandchildren," the caption reads.Demarchelier was known for a wide range of his work, including those with fashion publications such as Vogue and Harper's Bazaar. ...

info@hypebae.com (HYPEBAE) Thu, 31 Mar 2022 HYPEBAE
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'90s Nostalgia Takes Over TheOpen Product's FW22 Collection

Buzzy South Korean label TheOpen Product is back with its Fall/Winter 2022 collection.The latest lineup channels '90s and '00s nostalgia, a common theme found throughout the fashion brand's releases loved by celebrities including Kendall Jenner and Hailey Bieber. Deconstructed faux fur coats and washed denim are among some of the standout pieces, along with matching knit sets that feature trompe l'œil knit prints throughout in shades of gray and blue. Elsewhere, patchwork details take center st...

info@hypebae.com (HYPEBAE) Thu, 31 Mar 2022 HYPEBAE