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Diving Into Digital: Our Favorite NFT, Virtual Fashion and Web3 Projects of May 2022

Across the creative ecosystem, we continue to see industry leaders and creators alike leveraging the metaverse to launch products, curate exhibitions and connect with their communities. In a new monthly roundup, we explore the key players, Web3 initiatives and NFT fashion collaborations you need to know.Highlights include Balenciaga and Gucci announcing pilot programs to offer cryptocurrency payments in their retail stores. Elsewhere, Institute of Digital Fashion teamed up with Chet Lo and Rupau...

info@hypebae.com (HYPEBAE) Mon, 30 May 2022 HYPEBAE
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I Sent a Friend My Summer Shopping List—She Approved of These 7 Items

As a fashion editor, I’m often the go-to resource in my inner circle when someone needs shopping advice. Recently, one of my super-close friends asked what I’ve been loving that she could mix into her summer rotation. My mind immediately went to our namesake label, Who What Wear Collection. So I sent her my shopping list of forward yet highly wearable pieces that could totally become new summer staples. There were actually seven specific items that stood out to my friend. In case you too...

Bobby Schuessler Mon, 30 May 2022 Who What Wear
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Nina Dobrev Proves Cut-Outs Are Here To Stay

Nina Dobrev attended the 28th annual amfAR Gala at the 2022 Cannes Film Festival last week and stunned in an eye-catching number.The Vampire Diaries alum showed up in a crimson red MÔNOT gown with an asymmetrical cut-out on the front, revealing her décolletage. The silhouette also came with one long sleeve and a built-in glove. The actor completed her look with Messika jewelry and metallic silver heels. Accompanying her at the event was boyfriend Shaun White, who opted for a classic black t...

info@hypebae.com (HYPEBAE) Sun, 29 May 2022 HYPEBAE
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South Korean Musician IU Named Global Ambassador of Gucci

Joining Squid Game's Lee Jung-jae and Shin Min-an, South Korean musician IU -- real name Lee Ji-eun -- has been named the latest global ambassador of Gucci.The announcement doesn't come as a huge surprise, considering the K-pop star's ongoing partnership with the Italian house. The artist has worked with the brand in both the fashion and beauty categories in multiple editorials and red carpet events, including the most recent Cannes Film Festival. She attended the annual event wearing a lace flo...

info@hypebae.com (HYPEBAE) Sun, 29 May 2022 HYPEBAE