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Diving Into Digital: Our Favorite NFT, Virtual Fashion and Web3 Projects of June 2022

The metaverse offers opportunities for digital designers and brands alike to explore new forms of creativity and self-expression through NFTs, in-game brand experiences and virtual storytelling. This month, we saw NFT.NYC take over New York City with immersive events and product launches designed for the digitally inclined, while, London Fashion Week went digital with the help of Ahluwalia's NFT collection. Elsewhere, Salvatore Ferragamo surprised its audience with multiple metaverse initiatives...

info@hypebae.com (HYPEBAE) Mon, 04 Jul 2022 HYPEBAE
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Kim Kardashian Is Stunning in '80s-Inspired SKIMS Swimwear Campaign

SKIMS has released its all-new "Metallic Swim" collection through a glitzy campaign that sees Kim Kardashian transformed into an '80s bombshell. Shot by British artist and photographer Nadia Lee Cohen, the new campaign captures Kardashian modeling the collection in the summer sun.Featuring a range of sexy swimwear cuts in glistening metallics, the swimwear offering aims to turn heads from cabana to the club and everywhere in between. Available in three vivid colorways including "Nickle," "Champa...

info@hypebae.com (HYPEBAE) Mon, 04 Jul 2022 HYPEBAE
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From Hunter Schafer to Emma Watson, the Celebrities at Schiaparelli's FW22 Couture Show

Wrapping up men's fashion weeks, the fashion crowd is in Paris once again for the city's Couture Week. Schiaparelli kicked off the week with its Fall/Winter 2022 collection, inviting a star-studded guest list for its latest presentation.Celebrities in attendance included Euphoria star Hunter Schafer, who kept it chic in an LBD with matching gloves, contrasting her fit with bold, golden accessories and a Prada Symbole top-handle bag. She sat beside Emma Watson, who went for a business-casual ens...

info@hypebae.com (HYPEBAE) Tue, 05 Jul 2022 HYPEBAE
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How 8 Real People Style RHUDE

Back in 2012, RHUDE burst onto the streetwear scene with SoCal-inspired bandana tees that landed on some of the most influential West Coast rap voices including Snoop Dogg and Kendrick Lamar. The brand that was born out of that one t-shirt design has since grown into a premium label with men's and women's categories and an extremely popular ZARA offshoot.Scroll through the gallery below to see how members of the #Hypebae community style RHUDE with everything from slip dresses to statement boots....

info@hypebae.com (HYPEBAE) Sun, 03 Jul 2022 HYPEBAE