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I'm a Fashion Archivist—These 7 Trends Are Officially Back and Here's Why

There's an adage that feels more relevant to this moment than ever: those who don't know history are doomed to repeat it. Over the past few years, conversations around history have dominated the zeitgeist. We've seen the outright denial of history in recent years (through banning access to books or the proliferation of misinformation on social media), re-envisioning, and the collective reckoning with it as a whole through equality movements. And while it may seem that these conversations onl...

Jasmine Fox-Suliaman Sun, 13 Nov 2022 Who What Wear
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25 Brands That Fashion People Love (But Aren't Paid To)

With so many brands out there, finding your favorite or ones that are actually worth your money can be challenging, especially with so many trend-focused brands that are cool one day, and then the next, no one is wearing it. As someone who likes to keep sustainability in mind when it comes to my wardrobe, I hate the idea of ordering pieces that will be cool for the moment but end up in the bottom of my donation pile. As I’m growing my wardrobe, I want to shop smart and invest in the right br...

Grace O'Connell Joshua Sat, 12 Nov 2022 Who What Wear
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Aleali May Launches Her Own Apparel Line, MAYDE

Aleali May, model, stylist and sneaker designer who has worked with names like Jordan Brand, has launched her very own apparel brand dubbed MAYDE. Designed to be unisex, the new label is manufactured locally in Los Angeles and offers elevated wardrobe staples. In anticipation of the launch, the creative shared the inspiration behind MAYDE: "As a consumer, I’m always looking for options to blend with my daily looks and designer collectibles. As a designer, I’m recognizing that certain cuts on...

info@hypebae.com (HYPEBAE) Sat, 12 Nov 2022 HYPEBAE
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Loewe's SS23 Campaign Stars Taylor Russell, Tang Wei, Naomi Ackie and More

Loewe has tapped Juergen Teller for its Spring/Summer 2023 campaign, starring the brand's friends wearing pieces from its latest collections.Jonathan Anderson enlisted actor Taylor Russell, Tang Wei, Chloë Sevigny and Naomi Ackie, director Luca Guadagnino, singer Yeri of Red Velvet and more to spotlight the fashion house's upcoming looks, ranging from signature handbags to new T-shirts.Loewe spotlights its new "Chinese Monochrome" collection, which features antique Chinese ceramics from the Min...

info@hypebae.com (HYPEBAE) Sat, 12 Nov 2022 HYPEBAE