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PUMA and Aries Return for Round Two With Combat-Ready Energy

After the buzz of PUMA and Aries' first collaboration, the two have laced up for a second collection -- and this time, they're not pulling any punches. The duo returns with a full capsule inspired by the worlds of MMA and Muay Thai. At the heart of this drop is a fresh spin on PUMA's cult-favorite Mostro silhouette, reimagined for the fight and the fit.Shot through the lens of fashion and sports photographer Norbert Schoerner, the campaign is fronted by professional Muay Thai fighter Anna "Supe...

info@hypebae.com (Hypebae) Thu, 01 May 2025 Hypebae
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Chloë Sevigny Is Effortlessly Cool in Jimmy Choo's New Campaign

Chloë Sevigny is the ultimate cool girl without even trying. This effortless ease of hers is exemplified in the new Jimmy Choo campaign, where she debuts the brand's Summer 2025 collection. Returning as the face of the house for the second time, Sevigny is no stranger to the world of Choo -- and it shows.Captured reclining on crisp white sheets, the actor epitomizes laid-back glamor while spotlighting Jimmy Choo's summer signatures. Standout pieces include the CINCH bag, crafted with tan leathe...

info@hypebae.com (Hypebae) Thu, 01 May 2025 Hypebae
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Madeline Argy Is the First-Ever Face of Samsøe Samsøe

Samsoe Samsoe just debuted its first talent ambassador, teaming up with British content creator Madeline Argy. Featuring in the brand's Pre-Fall 2025 campaign, "SUMMER CAMP," Argy captures the spirit of high summer while showcasing Samsoe's newest styles.Taking the concept of summer camp outside of its natural habitat, the studio-shot campaign sees Argy prepped for classic camp activities like hiking, climbing and kayaking, with a subversive touch. Aiming to inspire "a momenty of pause," this se...

info@hypebae.com (Hypebae) Thu, 01 May 2025 Hypebae
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Hannah Jewett Is All Dolled up With Its Debut Bratz Collaboration

If you don't already know Hannah Jewett, then get to know her -- especially if you're into insanely cool, futuristic jewelry. The New York-based designer is known for her 3D software design expertise which she uses to create statement pieces that feel like wearable art. Her latest project is a collaboration with Bratz, and together, they dropped a capsule named "Star69" -- yes, it's every bit as flirty and cosmic as it sounds.With campaign imagery designed by Carol Civre, this nine-piece collect...

info@hypebae.com (Hypebae) Thu, 01 May 2025 Hypebae