When it comes to navigating trends, Who What Wear editors know their way around the block. Apologies for tooting our own horn, but we've become experts at navigating through the hundreds of pages of new arrivals, the latest collections, and photos on the internet of what everyone's wearing. We also like to keep a focus on every market but have recently leaned into a focus on the Gen Z shopper. So we decided to take some insight from our Gen Z editors who have pretty similar tastes and are alw...

TOTEME is taking a softer approach to Spring/Summer 2023 as the Scandinavian brand's latest collection puts on emphasis on dressing for the senses.The SS23 offering is overflowing with romantic silhouettes, focusing on dressing for the senses. Partnering with photographer Steven Meisel for a third time, the new campaign features legendary French and Australian models Jeanne Cadieu and Julia Nobis, capturing the presentation's feminine aesthetic. "There is a traction between the controlled and th...

It seems like Beyoncé fans are going crazy for tickets to her Renaissance world tour, but not her IVY PARK partnership with adidas.A recent report by The Wall Street Journal states that the record-breaking Grammy winner's collaboration with the sportswear giant has significantly dropped in sales. In 2022, the line made approximately $40 million USD, which showed more than a 50% dip from $93 million USD in 2021. The clothing and footwear line had been projected to make $250 million USD in sales ...

Louis Vuitton is bringing luxury to tiny tots as the fashion house is releasing its first clothing line for babies on March 3."The collection represents a thoughtful range of everyday pieces and special occasion styles, of first toys that can become lifelong keepsakes" the house shared in an official statement.Nurseries become automatically classier and more elegant, thanks to a special Louis Vuitton teddy bear and expertly designed wardrobe trunk for storing precious toys and trinkets. Also fea...