A hidden gem in the Greek Super League, Volos FC is making waves. Home to the picturesque coastal city of Volos in Greece, the club and its beautiful city are Admiral's newest muse.For its 2024 collection, Admiral designed and manufactured the Volos FC kit. To commemorate the team and the legacy of their home city, they photographed the kit against the backdrop of the Volos. Seen in the photos are the collection's jerseys hanging on clothes lines, expansive blue skies, and ports full of boats.Th...

SKIMS always comes out on top when it comes to Valentine's Day campaigns and this year is no different. Off the back of 2023's release, which featured The White Lotus stars Beatrice Grannò and Simona Tabasco, Kim Kardashian's underwear brand is back with another impeccable talent.This time teaming up with the mother of all mothers, SKIMS has enlisted Lana Del Rey to announce the annual return of its cult-loved Valentine's shop. Captured by fashion's favorite photographer, Nadia Lee Cohen, the c...

I'm not a psychic, but there are some things I can see coming from a mile away. As a fashion editor, I've come to accept that it's a prerequisite in the industry to be dialed into the higher powers that be (aka following fashion houses religiously), as it's a means to foresee the future. Industry veterans might not be waving their hands over a crystal ball, but they are constantly scanning runway collections, social media, and new-arrivals sections in search of what's to come. Without that fo...

Off the back of his impressive Pre-Fall 2024 showcase in Hong Kong, Pharrell Williams returns to Paris Fashion Week to present his third show for Louis Vuitton. Kickstarting this season's shows in Paris, Pharrell's Fall/Winter 2024 iteration acts as an evolution of the LVERs theme, with a Western twist.Teasing cowboy motifs on his @skateboard Instagram page ahead of the show, the inspiration for this season was hard to miss. Aiming to fuse American hip-hop staples with luxury, FW24 saw LV signat...