What do you wear if you don't want the same (read: basic) workout gear as everyone else? It is a simple question that belies a much deeper query about fitness culture’s overriding lack of subculture. So Kisa Shiga and Eli Libman set out to course correct, creating Strawberry Western: a cute, expressive activewear brand with youth culture at its core, and sustainability at its heart.Ahead of appearing at Hypebeast Flea New York this coming May, Strawberry Western shared a first look at their Sp...

PUMA and Ottolinger are rekindling their collaborative relationship once more, dropping a new collection that fuses motorsports with science fiction. Across apparel, footwear and accessories, the collection merges optical illusion prints with sleek metallic finishes, imbued with a sense of futurism.Featuring long-sleeve tops, bodysuits and leggings, the collection offers a slew of metallic hues, interspersed with cyborg-print power suits and motorsports-inspired red and black detailing. Alongsid...

Style and sustainability go hand in hand for vintage connoisseur and curator, Remi Lewis. Currently curating elevated eco-conscious selections at the Lower East Side hotspot LAAMS, along with business partner Sarina Soto, the multi-hyphenate has had a penchant for sourcing second hand pieces since high school."I've always had a particular fashion sense," she shares with Hypebae. "I remember in high school spending hours trying to put together an outfit and everyone would always know me for my un...

Gentle Monster has been enjoying some well-deserved virality over the last few months, through experiential unboxings and insane collaborations that show no signs of slowing down. In fact, the South Korean eyewear brand is doing quite the opposite with its next team-up, joining forces with BLACKPINK member Jennie.Teased via Instagram, the collaboration sees the K-pop star debuting a new collection of sunglasses and glasses, all presented under the name "Jentle Salon." Housed in a pink branded bo...