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Sha’Carri Richardson Is the Face of Nike X Jacquemus

There is nothing the internet loves more (and our wallets begrudge) than a Nike x Jacquemus drop. On February 22, the two brands teased their new joint collection by posting a photo of the “Swoosh” bag which, as the name implies, is a bag in the shape of the iconic Nike logo.In the photo, the “Swoosh” bag is held by someone with long pink acrylic nails and tattoos, accompanied with a caption urging people to guess who the face of the campaign is. Netizens were in a frenzy, leaving their ...

info@hypebae.com (Hypebae) Tue, 27 Feb 2024 Hypebae
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Gloves, Garbage and Glam: Your Definitive Guide to Milan Fashion Week FW24

Milan Fashion Week Fall/Winter 2024 was full of star-studded shows, concepts laced with social commentary and striking staging. AVAVAV and Diesel asked for audience participation both IRL and URL while SUNNEI and MM6 Maison Margiela launched new footwear collaborations.Key trends we identified from MFW this season were furry footwear, a softening of corp-core, exaggerated hip and shoulder silhouettes as well as a continued emphasis on hyper-feminized dressing.From emerging designers to heritage ...

info@hypebae.com (Hypebae) Tue, 27 Feb 2024 Hypebae
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Michael Kors Unveils a New Direction For Spring/Summer 2024

Reigning supreme regardless of the season, Michael Kors debuts an all-new Spring/Summer 2024 collection and campaign celebrating the 20-year anniversary of MICHAEL Michael Kors. Introducing an inventive transformation of the iconic brand’s creative direction, the campaign captures the expert tailoring and chic craftsmanship of the latest looks from MICHAEL Michael Kors and Michael Kors Mens in a series of shots lensed by renowned photographer Mert Alas.  Taking to the sun-kissed streets o...

info@hypebae.com (Hypebae) Tue, 27 Feb 2024 Hypebae
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SKIMS’ New Apparel Shop Drop Celebrates Real Women

Following viral campaigns with pop culture icons like Usher and Lana Del Rey, SKIMS has enlisted very different – and very real – campaign stars for the launch of its newest French Terry collection: the women behind the brand. Sourcing from within its own departments, Kim Kardashian's newest campaign highlights the women who work at SKIMS wearing its newest pieces.“This campaign came about because I would always see our team looking so cute in SKIMS at the office," said Kardashian via the ...

info@hypebae.com (Hypebae) Tue, 27 Feb 2024 Hypebae