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Acne Studios Taps K-pop Group ILLIT as New Campaign Stars

The relationship between K-pop and fashion continues to blossom and grow, as Acne Studios just became the latest label to team up with a rising group. Enlisting girl group ILLIT to star in its new Spring/Summer 2024 campaign, the joint venture comes as the group gear up to release their long-awaited debut album later this month.Consisting of five members: Yunah, Minju, Moka, Wonhee and Iroha, ILLIT sits under HYBE LABELS and BELIFT LAB. The campaign comes shortly after the group attended Acne St...

info@hypebae.com (Hypebae) Thu, 14 Mar 2024 Hypebae
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A Class On Being C-nty With Brooklyn-Based Brand K.NGSLEY’s Latest Line

School's in session with Brooklyn-based brand K.NGSLEY, as the founder of the rising fashion label, Kingsley Gbadegesin, teaches how to be "the girl" in and out of office with a 30-look lineup. Combining masc and femme fashions, Collection 2: K.NGSLEY'S School For Girls, out today, integrates the classic K.NGSLEY charm into sustainable closet staples, elevating everyday wear. From versatile denim pieces donning cheeky cutouts to backless oxford button-downs,  Gbadegesin gives corpcore a c-nt to...

info@hypebae.com (Hypebae) Thu, 14 Mar 2024 Hypebae
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Qatari Label 1309 Studios Drops Ramadan Collection

Qatar-based label 1309 Studios just dropped its Ramadan Spring/Summer 2024 collection campaign, telling a tale of sisterhood and the divine feminine. Dubbed "Sundance," the collection draws inspiration from the strength of sisterly bonds, embodying the essence of femininity that can't be contained.Sisters Huda and Helena Shahin star in the campaign, displaying their unbreakable bond and "beautiful wild souls." Pieces within the collection take influence from the relationship between light and sh...

info@hypebae.com (Hypebae) Wed, 13 Mar 2024 Hypebae
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Think Corpcore and Gorpcore Are Unrelated? FW24 Collections Beg To Differ

Throughout history, uniforms have united fashion and function. Acting as both the message and the messenger, uniform dressing communicates the zeitgeist of the times, the needs of its wearers and a promise for utility above aesthetic.Today, the mindsets of the next-gen workforce are evolving to prioritize work life balance and multi-hyphen career paths. Rukiat Ashawe, an Editorial and Social Executive at The Digital Fairy tells us, "Gen Z are disillusioned. That's why you have things like the 'L...

info@hypebae.com (Hypebae) Wed, 13 Mar 2024 Hypebae