Call it a recession indicator or simply a kitschy souvenir from the past, but sardines are officially trending. Off the back of previous TikTok-fuelled trends like Cottagecore, Clean Girl and Tomato Girl, it seems that a new obsession is beginning to emerge.Introducing "Sardine Girl Summer," the latest trend to dominate our FYPs and feeds. The rise in sardinecore sits under a trend that Pinterest actually predicted back in 2024, dubbed the Fisherman aesthetic. Within this, sits an increase in po...

With Jean, everyone's favorite it-girl label, just dropped its new season swim collection, titled "Fioretta." Leaning into classic swimwear silhouettes like triangle bikinis and itty-bitty shorts, the new collection takes everything we love about With Jean and makes it swim.Featuring chic prints like skinny stripes and polka dots, the collection includes styles like the Juni Bikini and Jeanie Bikini, plus the Bailey Swim Shorts. Key colorways include Red Stripe, Blue Polka Dot and "Brown Bloom" ...

TTSWTRS, the rising Ukrainian fashion label, just dropped its new summer capsule inspired by the textures of ice cream. Marking a slight departure from the brand's typically form-fitting garments, the capsule offers new oversized silhouettes like T-shirts and shorts.Inspired by "the sensation of melting," the capsule features four distinct pieces: a hoodie, a T-shirt, a bodysuit and shorts. Together, each piece tells a chapter in the story of ice cream, with the hoodie's textured ice cream print...

Jeremy Allen White is back on the menu this summer as the actor was just named Louis Vuitton's newest House Ambassador. After his appearances at this year's MET Gala and February's SAG Awards, dressed in Louis Vuitton, the house is evolving its relationship with the The Bear star."Jeremy's got a quiet confidence and authenticity that you can't fake. It's effortless. At Louis Vuitton, it's about real people who move culture forward—and Jeremy lives that. We're proud to welcome him into the fami...