Celeb-approved label I.AM.GIA, known for dressing the likes of Ice Spice and Sexxy Red, just dropped its latest campaign -- inspired by the iconic 24/7 network that was Fashion TV. Founded in 1997, the channel showcased the latest fashion news, from campaigns and parties to red-carpet events.Paying tribute to what came before, I.AM.GIA debuts "GIA TV," an homage to the iconic channel that takes inspiration from 2000s nostalgia, summer fashion and models off-duty. Taking us behind the scenes of i...

On July 18, Adidas received backlash from the American Jewish Committee (AJC) regarding its recent SL72 campaign, which stars Palestinian model Bella Hadid. The new campaign focuses on the SL72 sneaker, which debuted during the summer of 1972. It was the same year as the 1972 Summer Olympics, also referred to as Munich 1972, an event that saw several Israeli athletes killed in an attack by the Palestinian terrorist group, Black September.On the day of the campaign's launch, Adidas came under fir...

Those who have followed M.I.A.'s career will know she's made a name for being staunchly anti-establishment. From team ups with Julian Assange, the founder of Wikileaks, to battles surrounding censorship of her music videos, the London-based musician is the antithesis of conformity, a vocal advocate of free-speech and an opponent of the clandestine forces which seek to eliminate it.The "Paper Planes" songstress is the first person of Asian descent to be nominated for an Oscar and Grammy award in ...

The rise of Spanish streetwear brands is something we explored not too long ago on Hypebae, and it appears that their appeal isn't slowing down any time soon. Pepsi just teamed up with the Spanish-based label Pompeii, collaborating on a football-inspired capsule that celebrates our love for the beautiful game.Dubbed "La Pretemporada," the collection is inspired by the concept of pre-season summer at a professional football club. Featuring seven unisex pieces, it includes T-shirts, football jerse...