Emily Oberg is a master when it comes to tenniscore -- in fact, it's something that her brand Sporty & Rich has been at the forefront of since its inception. "Brands like mine popularized tennis style over the past six years," she tells Hypebae. "I think it appeals to all types of people no matter their style because it's easy to make your own," Oberg adds.At the U.S. Open, Sporty & Rich held a dedicated styling suite for its attendees, bringing its tennis-inspired heritage to life. Just...

Since shaking up the style scene almost 20 years ago, Phillip Lim of 3.1 Phillip Lim has displayed his dedication to crafting sophisticated wardrobe staples for the modern-day global citizen. Across menswear, womenswear, accessories and beyond, the industry veteran applies an elevated approach to accessible luxury fashion that inspires style mavens to stay à la mode even when on the move. From season to season, Lim leaves his touch on the fashion landscape and as he marks a milestone anniversar...

Coach presented its Spring/Summer 2025 runway show during New York Fashion Week, offering a new interpretation of "luxury" and merging American classics with house codes. "My vision for Spring was to show real clothes in a real, relevant, urban environment," said Creative Director Stuart Vevers in a press release."We're redesigning these clothes, keeping in mind the values of a new generation that is discovering these pieces for the first time. So many elements of this collection come down to pe...

For Fall/Winter 2024, Juicy Couture is paying tribute to the 1996 cinematic masterpiece, Romeo & Juliet. Directed by the iconic Baz Luhrmann, the film tells a timeless tale of love, something that JC's new collection aims to recreate. Titled "Thus With a Kiss I Die," the collection fuses the past with the present, taking us through two interconnecting tales: "The Angel Love Story" and the "Rebel Tragedy."Living in the contrast between romance, the collection features a range of soft, etherea...