GUESS Originals just dropped its new Holiday 2024 collection, getting up close and personal with rising talents Giovanna Ramos and Jerry Jahova. Captured by Neri, the new campaign aims to "redefine seasonal style" through a cozy, festive lens.Tapping Ramos, a Brazilian-born model who moved to Atlanta in her teens, the campaign aims to celebrate her varied creative talents as a model, stylist and streamer. Part of Lil Yachty's "Concrete" collective, Ramos often streams alongside names like Kai Ce...

Another year has passed which means another opportunity to look back on 2024's biggest brands, it items and most memorable fashion moments. As a result, we're back with a new instalment of our annual series Hypebae Best, where we round up some of the biggest brands, designers and collaborations in fashion this year, according to our editors.This year, we kissed "Quiet Luxury" goodbye and instead paved the way for trends like animal print and electric blue to take center stage, while changing fo...

Jonathan Anderson and the world of film have always been inseparable. Take JW Anderson's Howl's Moving Castle collection or the outfits in Challengers, for example, and it's not hard to see that film plays a huge part in inspiring this London-based designer.In celebration of the release of Queer, a new adaptation by Luca Guadagnino which features costume design by Anderson, the designer has created a capsule collection that tributes the film's core motifs, themes and central imagery. The coll...

Drake's NOCTA label just dropped its newest campaign starring Latto and Sha'Carri Richardson. Celebrating the new Tech Fleece collection and "Love You Forever" Nike Air Force 1s, the vibrant campaign invites fans into "Big Mama's Mini Market" and "Mama's Salon" this holiday season.Offering a one-stop shop for any last-minute madness, the market offers fresh manicures, fresh mangos and fresh kicks, just in time for Christmas. "Last minute gift shopping a disaster? Not at Big Mama's," Latto is hea...