Shopping on Amazon requires a certain skill, especially if your goal is to locate the best-looking basics and trends on the site. As someone who spends way too much time scrolling through the endless amounts of products on there, I can tell you with confidence that when I select an item to appear in a shopping story for all of you, I have a reason or two why beyond the fact that it "looks" good. Some of the items you're about to see are favorites amongst our Who What Wear shoppers, and some are...

"The question is more what has not changed?" said Swedish label House of Dagmar when asked about what the biggest changes to the fashion industry have been since the COVID-19 pandemic began early 2020. They're right – everything has changed. "The way we design, build our brand, communicate, produce, how we sell, how we create Fashion Weeks – all of this has changed."With Stockholm Fashion Week in full swing, brands have been forced to go digital, challenging themselves to create digestible c...

In partnership with IMG, the Black in Fashion Council will spotlight 16 emerging designers at New York Fashion Week Fall/Winter 2021. Building on the success of the organization's Fall/Winter 2020 showcase, the council will return to NYFW for four days with a discovery-oriented event featuring a range of Black-owned labels spanning womenswear, menswear, footwear and accessories."Something that I’m personally passionate about is making sure that the next generation of designers has the support ...

Sweden's favorite eyewear label CHIMI has just revealed its new collection, replacing former styles with a new Core Collection featuring a handful of new sunglasses that are ideal for everyday wear. At Stockholm Fashion Week, the label debuted the range consisting of 10 frames in a campaign video capturing the eyewear as well as cementing itself as the go-to brand for timeless and on-trend shades.Following the release of the digital presentation at SFW, we had the chance to speak to CHIMI co-fou...