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5 Essential Basics You Should Never Remove From Your Closet

There are certain wardrobe investments you make because they're trendy and flashy and catch your eye, and then there are others you make that are on the more practical side. These items might not be the ones you're jumping up and down with excitement to wear, but I guarantee they're the ones that you wear most in your closet. I'm talking about wardrobe basics—pieces like white T-shirts and straight-leg jeans that make up the backbone of your wardrobe. Now, it might be tempting when clean...

Caitlin Burnett Fri, 12 Feb 2021 Who What Wear
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Zerina Akers Officially Launches Black Owned Everything, E-Commerce Platform and Content Hub

Black Owned Everything, a platform founded by celebrity stylist Zerina Akers, has officially launched today as an online marketplace and a cultural media hub.Originally introduced as a Instagram directory of Black-owned businesses last summer, Black Owned Everything advances into its next chapter with the formal launch of its e-commerce site. Built on tenets of inclusivity, diversity, community and empowerment, BOE champions Black-owned brands in categories ranging from fashion and beauty, to de...

info@hypebae.com (HYPEBAE) Fri, 12 Feb 2021 HYPEBAE
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These Are the Best Basics and Trendy Items on Amazon, Period

Shopping on Amazon requires a certain skill, especially if your goal is to locate the best-looking basics and trends on the site. As someone who spends way too much time scrolling through the endless amounts of products on there, I can tell you with confidence that when I select an item to appear in a shopping story for all of you, I have a reason or two why beyond the fact that it "looks" good. Some of the items you're about to see are favorites amongst our Who What Wear shoppers, and some are...

Lauren Eggertsen Thu, 11 Feb 2021 Who What Wear
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Going Digital: How Sweden’s Top Brands Have Adjusted to the New Format

"The question is more what has not changed?" said Swedish label House of Dagmar when asked about what the biggest changes to the fashion industry have been since the COVID-19 pandemic began early 2020. They're right – everything has changed. "The way we design, build our brand, communicate, produce, how we sell, how we create Fashion Weeks – all of this has changed."With Stockholm Fashion Week in full swing, brands have been forced to go digital, challenging themselves to create digestible c...

info@hypebae.com (HYPEBAE) Thu, 11 Feb 2021 HYPEBAE