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Form Meets Function in adidas EQT’s New Season Sportswear Drop

30 years after its debut, adidas EQT is having somewhat of a revival. Dropping a full-scale range of apparel and new takes on classic footwear silhouettes, its latest arrival marks one of the brand’s largest EQT offerings in the past decade. Having made its mark during an era of bold sporty style, the line – founded by Robert Strasser and Peter Moore – became evidence that function and minimalistic style could in fact exist in the same category of sportswear. adidas EQT was ultimately a br...

info@hypebae.com (Hypebae) Thu, 16 Jan 2025 Hypebae
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Damson Madder Beats the Back-to-Work Blues

Damson Madder is helping us beat the back-to-work blues with its new "untitled" collection. Drawing inspiration from contemporary corpcore and office attire, the new collection campaign transports us to a typical office setting, but things aren't quite as they seem. Moving away from traditional workwear, the collection features bold and bright pieces like a head-to-toe pink set, butter-yellow shackets and coordinating blue denim.Favoring co-ords for their ease this season, the collection offers ...

info@hypebae.com (Hypebae) Thu, 16 Jan 2025 Hypebae
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FARM Rio's Eye-Popping Ski Collection Is a Winter Must-Have

Ski season is here and with it comes the avalanche of new skiwear collections -- with FARM Rio carving its own colorful path.For the brand's new ski collection campaign, FARM Rio swaps the frostbitten slopes for cozier climes. Set against a painted backdrop of snowy mountains, the vibrantly patterned pieces are showcased atop a white furry rug -- cleverly doubling as faux snow. Warm? Yes. Convincing? Absolutely.True to its DNA, the collection bursts with FARM Rio's signature kaleidoscope of colo...

info@hypebae.com (Hypebae) Thu, 16 Jan 2025 Hypebae
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Cou Cou Intimates Drops The Sweetest Valentine's Day Collection

Celeb-approved brand, Cou Cou Intimates, releases its Valentine's Day collection.Launching January 16, the London-based brand's new drop celebrates love and sensuality in every form. Loved by the likes of Kendall Jenner and Sabrina Carpenter, Cou Cou has become a staple for women who appreciate sustainable and chic apparel.Highlighting "desire, love and compassion," its new collection is here to help the girls reclaim the meaning of sensuality for themselves. "Exemplifying this, the collection w...

info@hypebae.com (Hypebae) Thu, 16 Jan 2025 Hypebae