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YEEZY x Gap Logo Confirmed in New Trademark Filing

A new trademark application has confirmed the logo for Kanye West's YEEZY x Gap collaboration, a partnership that will reportedly span 10 years. Filed on April 9, the rights for the design lock in Ye's original graphic, teased last year.Riffing on Gap's navy blue emblem, the logo consists of a rounded square with serif "YZY" lettering at the center. Hinting at what's to come, the trademark application covers items including clothing, footwear, headwear, accessories and bags. Back in July 2020, W...

info@hypebae.com (HYPEBAE) Mon, 19 Apr 2021 HYPEBAE
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Marvel Unveils Teaser for Martial Arts Superhero Film, 'Shang-Chi and the Legend of the Ten Rings'

While we're waiting to watch Spider-Man 3 when it releases later this year, Marvel Studios has now unveiled the official trailer for its martial arts adventure film, Shang-Chi and the Legend of the Ten Rings. The anticipated movie stars Simu Liu as Shang-Chi with a nearly all-Asian cast featuring the likes of Awkwafina and Tony Leung.Released just in time for Liu's birthday, the actor took to Instagram to share his excitement: "You know... I never saw myself as the hero of my own story growing ...

info@hypebae.com (HYPEBAE) Mon, 19 Apr 2021 HYPEBAE
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BAIT Joins Forces With 'One Piece' for Apparel Capsule Collection

BAIT has unveiled its latest collaborative range of apparel. Created in partnership with One Piece, the line consists of tees, hoodies and crewneck sweaters featuring Monkey D. Luffy and his crew of pirates.Standouts include the black hoodie sporting icons of the Straw Hat crew on the back, as well as the white tee dressed with different devil fruits. Elsewhere, the orange T-shirt sports Monkey D. Luffy in the center surrounded by fire and smoke. All tees and fleece offerings are crafted from ...

info@hypebae.com (HYPEBAE) Sun, 18 Apr 2021 HYPEBAE
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The Complete Guide to Modest Fashion, From a Modest Dresser

For years, navigating my lifestyle as a modest dresser was not the same experience I have today. Stores were not filled with the decadence of floor-length dresses and oversize silhouettes. Instead, I often had to take items to be tailored, adding extra fabric or sewing slits together. There's no doubt that the industry has moved in a more positive direction—designers are releasing collections that I can wear with no tailoring needed, and awareness has been rapidly spreading throughout media p...

Yusra Siddiqui Mon, 19 Apr 2021 Who What Wear