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AMBUSH Escapes to a Secluded Lake for Its FW21 Campaign

AMBUSH has unveiled its Fall/Winter 2021 campaign lensed by Harley Weir and styled by Carlos Nazario.Shot at a lake, the project took an entire day to complete in order to showcase the versatility and diversity of Yoon Ahn's designs in the day, afternoon and night. The visuals kick off in the morning featuring models dressed in maroon and gray tones married with sharp silhouettes. By midday, the cast moved outdoors to enjoy the calm waters of the lake in their relaxed fits crafted from natural a...

info@hypebae.com (HYPEBAE) Tue, 13 Jul 2021 HYPEBAE
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HyunA Is The New Face of Loewe

K-pop star HyunA is now the latest global brand ambassador for Loewe.The Korean singer-songwriter and P NATION signee has been loved for her distinct style in both fashion and music. Some of her recent hits include I'm Not Cool, which is led by a track of the same title that has sparked viral dance challenges on TikTok."Very much looking forward to this exciting partnership and working closely together," Jonathan Anderson commented on the new announcement. HyunA added that this new appointment i...

info@hypebae.com (HYPEBAE) Tue, 13 Jul 2021 HYPEBAE
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Pop Punk Has Made Its Way Back Into the Fashion Scene—Here's Why

We all know for a fact that pop-punk is most certainly not a new genre. Even if it wasn't exactly your music taste, you probably have the memory of some Paramore, Green Day, or Avril Lavigne lyric in the back of your head. It's the cycle of the industry for things to come back around again, except this time it's artists like Willow Smith and Olivia Rodrigo that are singing the tunes fueling your adult, not teenage angst. Similar to the '2000s (and the '80s punk period before that) fashion h...

Yusra Siddiqui Sun, 11 Jul 2021 Who What Wear
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Dior To Display New Dioramour Capsule at Hong Kong Pop-Up

In celebration of its new Dioramour capsule collection, Dior is set to showcase Maria Grazia Chiuri's creations at a dedicated pop-up in Hong Kong.The space will feature a selection of women's ready-to-wear garments, accessories and handbags, as well as Dior Maison essentials such as plates, mugs and candles. Offerings like the Dior Addict sneakers and the Dior Book Tote are dressed in either a D-Chess check print or the D-Royaume d’Amour motif accompanied by red hearts. Elsewhere, the Lady Di...

info@hypebae.com (HYPEBAE) Sun, 11 Jul 2021 HYPEBAE