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Jacquemus Launches All-Pink Pop-Up in Paris

Jacquemus celebrates the release of its latest accessory, the Bambino Long bag, with the opening of the experimental store “Jacquemus 24/24” in Paris. Inspired by snack vending machines, the retail space is reimagined in a bright highlighter hue and filled with exclusive Jacquemus pieces.The brand has unveiled its new Bambino Long bag in neon pink, adding the ultra-saturated, romantic hue to its family of highly coveted handbags. Part of the brand’s “PINK 2” collection, the latest long...

info@hypebae.com (HYPEBAE) Thu, 02 Dec 2021 HYPEBAE
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Bella Hadid Explains Why She's Rejoining Victoria's Secret

Last year, Victoria's Secret came under fire after models like Bella Hadid revealed that the brand's former Chief Marketing Officer Ed Razek made inappropriate comments about "forget[ting] the panties." Following the company's rebranding as VS Collective, the model is now joining the lingerie giant again.After L Brands CEO Leslie Wexner stepped down, Victoria's Secret has hired new female leaders while pushing a marketing strategy focused on size inclusivity and body positivity. The company anno...

info@hypebae.com (HYPEBAE) Thu, 02 Dec 2021 HYPEBAE
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Balenciaga Is Joining the Metaverse

Balenciaga is expanding its business by joining the metaverse. Speaking at Business of Fashion's VOICES event, chief executive Cédric Charbit announced that the brand is set to launch a new business unit dedicated to the virtual space.The news doesn't come as a huge surprise given Balenciaga's ongoing focus on all things digital and virtual. The fashion house created its own video game for its Fall 2021 collection, showcased an entire runway with 44 clones of one model, and most recently joine...

info@hypebae.com (HYPEBAE) Thu, 02 Dec 2021 HYPEBAE
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Adidas Originals Announces Entry Into the Metaverse

adidas Originals is jumping into the metaverse. The brand's entry arrives as part of a partnership with Bored Ape Yacht Club, Pixel Vault’s Punks Comic and crypto investor Gmoney.The company made the announcement on Twitter with a video featuring the three collaborators alongside its iconic Trefoil logo. "Today we leap into the metaverse... It's time to enter a world of limited possibilities," it wrote. In addition to the news, the sportswear giant changed its Twitter profile picture to a Bore...

info@hypebae.com (HYPEBAE) Thu, 02 Dec 2021 HYPEBAE