Looking for exhilarating trends is my full-time job. I spend almost all of my days searching high and low for the next best fashion statement—whether that's baring it all in boxer shorts or cozying up in the softest shearling accessories. While experimenting with bold colors and futuristic trends is fun, it can also be exhausting. At Who What Wear, wearable fashion trends are our holy grail and the place we call home after a busy day of previewing next season's market. While the niche tre...

Nothing perfects an outfit more than a good accessory and shoe. Whether it's a chunky boot or a croc embossed bag—the right option can take an easy and simple look to the next level. Luckily for you, we happened to have recently dropped our latest line of Who What Wear shoes and bags at Nordstrom for you to find your match for the season. I hate to be biased, but there are a lot of solid picks in this mix. Think faux shearling handbags and zebra printed mules—plenty of options to add that n...

Like many other events, the American Music Awards has returned to a full in-person show with stars arriving on the red carpet in their best looks.The show's host, Cardi B, stunned the crowd in a gold mask covered in a sheer black veil by Schiaparelli, along with a gown by the same designer. Olivia Rodrigo and Coi Leray opted for sequined dresses by David Koma and Tom Ford for Gucci, respectively. Global K-pop group BTS suited up in black and gray Louis Vuitton with accents of pink and blue on th...

I’ve been an intrepid online shopper since, well, the invention of online shopping. But I’m also the first to admit that it can be a tricky task, especially when it comes to clothes, shoes, and accessories. Besides the obvious—no virtual dressing room!—you also can’t inspect the quality of what you buy until it arrives. But that’s where the product reviews come in. Your fellow shoppers have your back, and they’re there to let you know what’s worth buying (and, perhaps more import...