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House of Aama Presents Its SS22 Collection, "Salt Water"

Los Angeles-based brand House of Aama releases a quietly powerful visual campaign for its Spring/Summer 2022 collection “Salt Water." The label’s new line is inspired by the hidden history of Black sailors and the complex symbolism of water in the African diaspora.Founded by mother and daughter Rebecca Henry and Akua Shabaka, the nostalgic designs carry on the tradition of Black storytelling while ensuring its future and survival. The brand imagines Camp Aama, a serene Black oasis to showcas...

info@hypebae.com (HYPEBAE) Wed, 08 Dec 2021 HYPEBAE
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Balenciaga Channels the '90s for Pre-Fall 2022

Demna Gvasalia, now known as just Demna, has traveled back to the '90s for Balenciaga's Pre-Fall 2022 collection."The ’90s are the decade in which I realized I loved fashion," Demna told Vogue. "People have forgotten that era because you can’t really search it. Fashion was dirtier, nastier, and fun then, not filtered and behaved and polished and proper and seen on every single platform as it is now."Teased through a vintage-inspired online presentation put together by director Korine, the li...

info@hypebae.com (HYPEBAE) Wed, 08 Dec 2021 HYPEBAE
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Demna Gvasalia Pulls a Kanye West and Renames Himself "Demna"

Balenciaga's creative director Demna Gvasalia has officially taken the mononymous route.Similar to what Kanye West, aka Ye, did back in October, the Georgian designer now goes by only his first name, Demna. However, unlike Ye, Demna has not filed his name change legally and is still keeping his last name.Revealed in Balenciaga's Pre-Fall 2022 show notes, the house stated: "From now on, Demna uses only his first name, distinguishing an artist title from a birthname and therefore separating creati...

info@hypebae.com (HYPEBAE) Wed, 08 Dec 2021 HYPEBAE
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Little Fashion Gifts Under $20 That Ship Super Fast (in Case You Forgot Someone)

They say there are five love languages; we give and express love through words of affirmation, acts of service, gifts, quality time, and physical touch. While I think I may fall into a few of these categories, I will say that receiving gifts is definitely one way to my heart. I’m not talking about massive presents or grandiose gifts. I’m talking about the little things that you get here or there from someone you love. It’s the scones from my favorite bakery in Chicago that my mom send...

Gaby Keiderling Thu, 09 Dec 2021 Who What Wear