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Balenciaga Is Joining the Metaverse

Balenciaga is expanding its business by joining the metaverse. Speaking at Business of Fashion's VOICES event, chief executive Cédric Charbit announced that the brand is set to launch a new business unit dedicated to the virtual space.The news doesn't come as a huge surprise given Balenciaga's ongoing focus on all things digital and virtual. The fashion house created its own video game for its Fall 2021 collection, showcased an entire runway with 44 clones of one model, and most recently joine...

info@hypebae.com (HYPEBAE) Thu, 02 Dec 2021 HYPEBAE
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Adidas Originals Announces Entry Into the Metaverse

adidas Originals is jumping into the metaverse. The brand's entry arrives as part of a partnership with Bored Ape Yacht Club, Pixel Vault’s Punks Comic and crypto investor Gmoney.The company made the announcement on Twitter with a video featuring the three collaborators alongside its iconic Trefoil logo. "Today we leap into the metaverse... It's time to enter a world of limited possibilities," it wrote. In addition to the news, the sportswear giant changed its Twitter profile picture to a Bore...

info@hypebae.com (HYPEBAE) Thu, 02 Dec 2021 HYPEBAE
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The Sure-Fire Way to Make Your Winter Ensemble Look More Expensive

Is there anything more luxurious looking than a winter white outfit? This crisp, neutral hue has the ability to make every ensemble look seriously expensive. It may be cold and dreary out but your outfit says, I'm not giving in just yet—and looks undeniably chic while doing so. Not only does a winter white outfit look luxe but it can also be an instant mood lifter—a welcome change to the black and grey hues we’re so used to gravitating towards throughout the cold-weather season.So how d...

Judith Jones Fri, 03 Dec 2021 Who What Wear
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These Fashion Girls Have Under 10K Followers But Are About to Go Viral

If your Instagram feed could use some fresh faces, you've come to the right place. I spent considerable time digging through the app to find the best dressed gems who haven't made it big yet but are bound to get noticed any second now. Below, I rounded up four of my favorite accounts that have under 10,000 followers on Instagram but are giving million-follower influencers a run for their money when it comes to inspiring outfits. You might remember that I highlighted seven emerging infl...

Erin Fitzpatrick Fri, 03 Dec 2021 Who What Wear