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Spiritual Codes and Digital Craft: Is the Future of Fashion Written in Lore?

Is fashion the new ritual? Is lore what comes after trend? Can a garment hold a spell? These are all questions that arrived in our minds after leaving the Fall/Winter 2025 fashion circuit, where amidst the chaos and conformity, something more primal was crawling to the surface. Lore – fashion history's moody counterpart that finds distinction by merging function with narrative.In a world where microtrends arrive and disperse in minutes, lore offers an alternative design methodology – one tha...

info@hypebae.com (Hypebae) Mon, 19 May 2025 Hypebae
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Zendaya Is the Cherry on Top of Louis Vuitton's New Murakami Drop

Louis Vuitton and Takashi Murakami's era-defining collaboration is back with a bang. Marking the third and final chapter of its re-edition collection, the duo once again enlisted Zendaya to be the face. Released in celebration of the collaboration's 20th anniversary, the third chapter revolves around Murakami's distinctive cherry motif and highlights the Louis Vuitton 2025 Resort collection.Comprising over 70 pieces, the collection includes bags, luggage, footwear and accessories, each revolving...

info@hypebae.com (Hypebae) Fri, 16 May 2025 Hypebae
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AVAVAV's New adidas Originals Collab Subverts Traditional Sportswear

AVAVAV and adidas Originals first debuted their sports-inspired collaboration during AVAVAV's Fall/Winter 2025 runway show at Milan Fashion Week and now, the duo is back with the official release. Taking inspiration from adidas' sporting heritage and flipping it on its head, the new offering subverts traditional sportswear codes through the distinctive lens of Beate Karlsson.Known for its unique sense of humor and surrealist visuals, AVAVAV's personality shines through the collaboration, which f...

info@hypebae.com (Hypebae) Fri, 16 May 2025 Hypebae
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PLEASURES Takes Summer 2025 to the Streets of Thailand

Titled "Sawadee Khrap Thailand," which means "Hello Thailand" in Thai, PLEASURES presents its Summer 2025 collection, inspired by the youthful and dynamic energy of Thailand's streets.The campaign is vibrant, chaotic and unapologetically real. Shot against the backdrop of bustling markets, tangled power lines and the hum of everyday life, the collection taps into the pulse of urban youth culture. The styling leans into oversized silhouettes, graphic-heavy tees and subversive accessories that spe...

info@hypebae.com (Hypebae) Fri, 16 May 2025 Hypebae