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Embrace the Year of the Tiger With the Best Red Pockets of 2022

February 1 marks the start of the Lunar New Year and this year embodies the fearless and courageous tiger. To commemorate the Year of the Tiger, brands have created one of a kind capsules, designing shoes, garments and makeup after the fearsome feline. Honoring the East Asian tradition known as Lai See or Hong Bao, where elders shower younger family and friends with gifts of money, fashion labels from Saint Laurent to Off-White are taking part in the generous custom by creating their own iterati...

info@hypebae.com (HYPEBAE) Tue, 01 Feb 2022 HYPEBAE
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Hailey Bieber Graces 'WSJ. Magazine's Spring Women's Fashion Issue

Hailey Bieber is starring in WSJ. Magazine's Spring Women's Fashion Issue, and she's glowing. For the cover story, she opened up about her forthcoming skincare brand, Rhode, and the possibility of starting a family with husband Justin Bieber.Rhode, which has been in the works for a while now, is expected to consist of skincare, makeup, perfume and haircare. "I know what I want to give to people," she said about Rhode, which is also her middle name. "The whole ethos of my brand is access to reall...

info@hypebae.com (HYPEBAE) Tue, 01 Feb 2022 HYPEBAE
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Elevate Your Wardrobe With Rationalle's Cozy Matching Sets

Established during the peak of the pandemic, Rationalle is a New York-based womenswear brand that encompasses functionality and style.A collaborative effort between the brand and other partners around the world, the label's "Intimate Dialogue" collection aims to foster a conversation between "oneself and one's surroundings," as per a press release. The line features matching loungewear sets donning solid colors and print patterns, embodying both timeless and quirky aesthetics. Signature pieces i...

info@hypebae.com (HYPEBAE) Thu, 27 Jan 2022 HYPEBAE
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Step Into the Vintage-Filled Closet of 'Euphoria'

While viewers may tune into Euphoria for a heavy dose of second-hand drug-addled chaos, what keeps many coming back is the HBO Max show’s killer outfits. From Rue’s laid-back style to Maddy’s barely school-appropriate yet stunning looks, the hit drama gets an A in the fashion department, thanks in part to Brynn Jones, founder of Aralda Vintage.The vintage dealer is the mastermind behind Maddy’s envy-worthy fashion montage in which she dives deep into the A-list closet belonging to Samant...

info@hypebae.com (HYPEBAE) Mon, 31 Jan 2022 HYPEBAE