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Supreme Enlists Tremaine Emory as New Creative Director

Supreme has appointed Tremaine Emory as its newest creative director.Emory, the founder of Denim Tears, will be the first creative director to lead the New York streetwear label after it was acquired by VF Corp in a $2.1 million USD deal. As reported by Business of Fashion, the designer has already begun his new role this week and will be working closely with Supreme's founder James Jebbia. Along with his new job, Emory will continue to design for his label Denim Tears.Apart from Denim Tears, Em...

info@hypebae.com (HYPEBAE) Wed, 16 Feb 2022 HYPEBAE
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The Sibling Design Duo Behind Leret Leret Are Rewriting the Rules of Cashmere

Leret Leret is a New York-based luxury cashmere label radicalizing the eternally classic cashmere sweater. Founded in 2019 by siblings Andrea and Edouard Leret, the brand has recalibrated the century-old tradition by examining the relationship between family heirlooms, and how treasured memories can be preserved in the form of wardrobe keepsakes meant to be passed down from generation to generation. Through the use of meticulous craftsmanship, incorporating sustainable practices, sourcing the h...

info@hypebae.com (HYPEBAE) Mon, 14 Feb 2022 HYPEBAE
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A Look Back at The Blonds' 10+ Years on the Runway

The iconic fashion duo, The Blonds, have been dominating the industry for over a decade now. From seductive looks to domme-inspired fashion, it's safe to say the connection between founders Phillipe and David Blond is a perfect match for the runway. The two met on the night of Phillipe's prom, when he ditched the event to sneak into The Roxy in New York City. There, Phillipe met his future partner in crime, David, who was also a struggling NYC artist at the time. Together, the two hustlers combi...

info@hypebae.com (HYPEBAE) Mon, 14 Feb 2022 HYPEBAE
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Dauphinette Uses Beetle Wings and Golden Leaves in FW22 Collection

Designer Olivia Cheng has come a long way with her sustainable fashion label Dauphinette, which she launched at 18 years old in 2018. Four years in, the creative opened her second brick-and-mortar location in New York last fall and has now showcased her Fall/Winter 2022 collection via an intimate presentation at New York Fashion Week.Titled "Tasting Menu," the presentation explores the educational influence behind fashion, sparking creativity and curiosity through the use of unconventional techn...

info@hypebae.com (HYPEBAE) Mon, 14 Feb 2022 HYPEBAE