We've written a ton about quiet luxury and "bougie auntie" aesthetics over the last few months. Whether it's breaking down Sofia Richie Grainge's beauty routine or recommending the best timeless wardrobe pieces to invest in, the Who What Wear editors are no stranger to the refined, elevated ways of dressing that go hand-in-hand with the trend cycle nowadays. While you may think being rich is about monetary value, frankly, it's a state of mind— some of the best things you can buy for your clos...

Guerlain's upcoming exhibition, "Les Fleurs du Mal," delves into the intertwined realms of art, nature and history by paying homage to Charles Baudelaire's influential poetry and commemorating the 170th anniversary of the "Bee Bottle," created by the French Maison for Empress Eugénie, a patron of the arts.Baudelaire's Les Fleurs du Mal, known for both its praise and controversy, led to a significant trial in the history of literature. The Empress' intervention, which Maison Guerlain now explore...

Breast cancer is the second most diagnosed cancer for women under 30, with over 50,000 women each year diagnosed. As a result, UK-based lingerie label Lounge is continuing its annual FeelYourBreast campaign, for a fifth year running. So far, the ongoing campaign has raised over £600,000 GBP since it began, and aims to encourage women to regularly check their breasts for any early signs.As part of the campaign, Lounge is releasing limited-edition "FeelYourBreast" thongs, only available during th...

Look, I test a lot of fragrances on a daily basis. Let's just chalk that up to my job description. Because of this, I find I'm tasked with selecting standout options often and ranking a brand's best offerings—an assignment I don't take lightly, because scent can be a powerful and personal thing. This time around, the brand in question happens to be Kilian Paris, founded by perfume icon Kilian Hennessey. The brand embodies elegance, luxury, and mystery so well that (as I'm sure you all know)...