Given how many stories we publish daily, it’s essential that we as editors know our way around all of the big retailers. We each have our own unique time-saving techniques for filtering through thousands of items, allowing us to produce all of the content you see on Who What Wear. My personal go-to method for sifting through product-packed online stores is to focus on brand discovery and then hit up all of the chicest, most relevant brands first. That way, I never have to go through tens of th...

A great pair of shoes has the power to make an outfit memorable. Even just jeans and a T-shirt can look and feel special if they're styled alongside an elegant pair of pumps or some sleek heeled boots. But these days, shoes, particularly those of the designer variety, don't come cheap. The days of Carrie Bradshaw buying new Manolos in the $400 range simply don't exist anymore, and investing in luxury shoes calls for a tad more backing from your bank account. Because of that, most people, mys...

Hey, everyone. I'm the shopping director here at Who What Wear, and I spend a hefty chunk of my days sourcing the market to create edits of A+ merchandise I think would pique your interest. So yes, it's safe to say that I look at a lot of products every week—like, a lot. Currently, it's all of the fall fashion that I've been looking at on repeat. While there's honestly a plethora of fall pieces I'm into right now, I thought I'd curate a group of 29 finds that really stood out to me. Below,...

While I'm a huge proponent of online shopping, the reality is that certain items aren't easy to buy online. Items like denim and bras, where fit is the most important aspect (and varies drastically across different brands and styles), are especially hard to order online when you're just guessing a size and hoping for the best.For these items, I look to the reviews for guidance. Not only do reviewers often give lengthy descriptions of the product, but they also provide personal context about th...