I'm not going to lie to you: Affordable retailers like Zara, H&M, and Mango are usually the places I beeline to when I'm in the mood to indulge myself with a cheap and trendy buy. As I was idly scrolling through their new arrivals on my last visit, though, I couldn't help but notice all the chic and timeless pieces, especially the pieces that looked destined for a forever wardrobe. With a certain anti-trend, quiet-luxury aesthetic on the rise, retailers are clearly taking notes on the...

Nordstrom just launched a limited-time sale (basically a surprise sale!), and it's epic. There are so many fantastic deals on offer right now. Yep, these major discounts are all happening ahead of the actual Black Friday.One of my friends recently asked if I'd spotted anything chic lately that she should consider. She was looking for a few cool basics, to be specific. I mentioned the Nordstrom sale to her and pulled five chic items (the first assortment in the edit below) that I thought she'd li...

As we head into winter and embark on the start of a new year in 2024, what can we expect to see more of on the best dressed style set? To look ahead to where style is headed in the coming months, we tapped stylist and creative Sophia Roe to share the pieces on her shopping list. Known for balancing her Scandinavian heritage with '90s references and a touch of romanticism, Roe is weighing in with her essential buys of the season and sharing details about her just-launched homeware collection."T...

If hunting down chic Amazon finds was a sport, the editors at Who What Wear would be champions. We've spent an immense amount of time shopping the popular site and have developed a helpful set of skills that allow us to dig up an array of pieces that stand out above the rest. Cyber Month this year is no exception. I set out to find a selection of luxe-looking Amazon Black Friday deals and was pleasantly surprised with what I came across.My goal for Cyber Week was to score on-sale pieces that ele...