Life Style
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Marimekko and Laila Gohar Reimagine the Bedroom as a Place for Play

Finnish design house Marimekko is teaming up with artist Laila Gohar to bring us a playful capsule collection inspired by all the things we do in bed. Laila Gohar is an internationally recognized artist who mainly works with food and homewear as her creative medium. She is also known for her high-profile collaborations with fashion, design and luxury brands, having worked with Prada, Hermès, Comme des Garçons, Simone Rocha and Sotheby’s auction house. Alongside this, Gohar has ventured into...

info@hypebae.com (Hypebae) Mon, 08 Sep 2025 Hypebae
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Girl Power Reigns Supreme With This Spice Girls and Red Roses Rugby collab

The Spice Girls and the Red Roses just dropped the ultimate celebration of girl power. Teaming up to create a range of apparel and accessories, the new release arrives as the England team prepares to compete for a home Rugby World Cup.Rugby for women and girls has experienced major growth in recent years, and this collaboration with the Spice Girls is continuing to introduce the sport to wider audiences. One of the most successful girl bands, together with the world's number one rugby team, i...

info@hypebae.com (Hypebae) Thu, 04 Sep 2025 Hypebae
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These Are the Emerging Female Athletes to Get on Your Radar

Women's sports is taking over our feeds right now, with athletes fronting some of the biggest fashion campaigns, attending the hottest events and serving social media stardom. Reshaping both the commercial and cultural landscapes, athletes bring much more to the table than just their sporting talent. Many are inspirational figures, social activists or style inspirations, making them the perfect personalities to fill out our feeds. Whether you've never worked out a day in your life, are part of ...

info@hypebae.com (Hypebae) Thu, 04 Sep 2025 Hypebae
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Nike's New Campaign Just Reimagined Its Signature Slogan

Nike just launched its latest campaign with a slogan swapover, introducing the brand to a new generation. The infamous "Just Do It" tagline is changed to "Why Do It?" in a move to connect with young athletes and reframe success as a choice, encouraging them to create their own next chapter.Nike first launched "Just Do It" in 1988, where it was posed as a challenge to athletes to keep moving forward, even when it was hard. The reintroduced tagline now wants to reframe greatness as a choice and no...

info@hypebae.com (Hypebae) Thu, 04 Sep 2025 Hypebae