Life Style
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BLACKPINK's Jennie Launches Odd Atelier Label

Off the back of the news that BLACKPINK renewed its group contract with YG Entertainment, it appears that members like Jennie are still firmly entering their solo era. During the festive break, the K-pop star announced a new label and company called OA (which stands for Odd Atelier), through a collaborative post shared alongside the new label's Instagram account.Within the post, a series of black-and-white images of Jennie were shared in branded hoodies, alongside a heartfelt statement which tha...

info@hypebae.com (Hypebae) Tue, 02 Jan 2024 Hypebae
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I Write About Fashion—These Are the 5 Things I'd Remove From Anyone's Closet

As a fashion editor, I often get the question, "What trends do you wish never existed?" And while I wouldn't use the word "never," there are definitely trends that my (or anyone's) closet could go without. Heading into the New Year led me to think a lot more about my own closet and those pieces that just don't serve me anymore. I've been in the process of streamlining my personal closet into something more practical and wearable, one that will last me for years to come. This means building i...

Copelyn Bengel Mon, 01 Jan 2024 Who What Wear
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What to Buy From J.Crew If You're Budget is $100, and You Want to Look Chic

If you’re not already following Olympa Gayot on Instagram, you’ll want to make sure you do. As the creative director of J.Crew, Gayot is not only responsible for the latest preppy, classic, and trendy pieces at the retailer, she’s also at the helm of the creative direction. On her own Instagram, she’s often sharing selfies wearing the brand, styling denim and workwear in ways that feel refreshing yet timeless. Recreating Gayot’s signature look is possible, and even better can be done ...

Aemilia Madden Mon, 01 Jan 2024 Who What Wear
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I'm a Mom Now—5 Practical Outfits That Are Actually Cute

Being a new mom is hard for many reasons outside of your control, but dressing shouldn’t be one of them. I think the issue is that the market caters to moms in an overly utilitarian way, not at all considering that one might want to also look cute? I don’t know, just a thought. I was determined to not succumb to how the algorithm views me and spent quite a bit of time studying outfit formulas that are both simple and stylish for us new moms.Some things I considered when putting these outf...

Banna Girmay Mon, 01 Jan 2024 Who What Wear