February is notoriously one of the toughest winter months to get through, as we're all just over it at this point. But the end is near, my friends, and we'll soon(ish) be wearing dresses, shorts, and sandals again. That's enough to inspire me to shop. If you're on the same page, the best place to start is by studying the trends. Specifically, I'm talking about pretty trends. And in my opinion, there's no better season for pretty trends than spring.Perhaps because we've been stuck at home in sw...

Happy Wednesday! It's time for our weekly installment of new arrivals. In case you're unfamiliar, every week I search high and low to find the best in designer and fast-fashion pieces—all of which just hit stores—so that you can be the first of your friends to wear them. After all, if you're going to buy something, why not beat everyone else to it?If you're an avid shopper, chances are this might just be your all-time favorite Who What Wear article ever. There's no doubt in my mind that you...

If you read Who What Wear regularly, you know that we're always on the hunt for what's really worth adding to cart from Amazon. We could spend all day putting together guides on the fashion finds that look like they could be from Zara and the leggings with the best reviews. But with an endless—and I do mean endless—selection, there's no way we'll be familiar with everything on offer, so we're turning to someone who knows a thing or two about stylish (and potentially life-changing) A...

Between new collaborations and bold sustainability pushes, H&M definitely knows how to keep us on our toes. The brand even presented at Copenhagen Fashion Week for the very first time this season. But no matter how many extracurriculars H&M is up to, we can always rely on the brand's bread-and-butter: affordable and on-trend clothes. And that, my friends, brings me to today's story. For the sole reason that our readers love shopping there, we tend to do a lot of H&M content. But it never rea...