Life Style
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7 Affordable Fashion Brands Everyone Should Know About

When it comes to the affordable-fashion game, the retailer is definitely at the top of the list, but if you’re looking to expand your repertoire a little, consider a few other brands that are just as stylish and trendy. Sure, you know about the H&Ms and Zaras of the world, but do you know about the other seven brands we’re currently obsessing over? Well, we're about to share all the need-to-know deets. Some are new while others tried and true, but they all pack a punch when it comes to the...

Avery Matera Sat, 20 Mar 2021 Who What Wear
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8 Outfit Ideas Courtesy of These Chic 30-Something Celebrities

Age certainly shouldn't be a factor in how you dress, but there is a difference between what you gravitated toward in your 20s versus in your 30s (like maybe that halter top isn't at the top of your pile anymore). If you're looking for some fresh outfit inspiration now that you've hit the big 3-0, we've got you covered. From polished, work-ready looks to wear-anywhere outfits that are undeniably polished, consider the question of what to wear in this next chapter officially solved. Below w...

Bobby Schuessler Sat, 20 Mar 2021 Who What Wear
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11 Affordable and Awesome Brands to Shop If You Have Zara Fatigue Like Me

Disclaimer: I still love Zara. But so does everyone else. It only takes so long until I run into another inevitable polka-dot dress situation or find its trend offerings start to blur together no matter how many times a week I refresh the new-arrivals page. If you've ever experience Zara fatigue, know you're not alone.The good news is Zara isn't the only option out there delivering fresh trends for reasonable prices. And no, I'm not just talking about other fast-fashion stores like H&M, Topshop,...

Ray Lowe Sat, 20 Mar 2021 Who What Wear
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These 4 Stores Have a Cult Fashion Following—See What Their Owners Are Buying RN

Good fashion has certainly been democratized with the influx of social media, but there's another element of great personal style that can't be learned. Case in point? The four women I'm showcasing here: these power players quite literally have their fingers on the pulse of what's next in the fashion world– they are the owners of some of the world's coolest boutiques. From buying to merchandising and marketing, growing a small retail business singlehandedly is no easy feat, but these indie sh...

Indya Brown Thu, 18 Mar 2021 Who What Wear