Admittedly, I look forward to the next season’s biggest trends the way that children wait to unwrap presents around the holidays—there’s something magical about unveiling something new. But if the pandemic has taught us anything, it’s that the traditional way the fashion industry has produced clothing is unsustainable. The toll of the current fashion production cycle impacts every facet it touches. For the designers and creative teams, it’s financially and creatively draining to keep ...

After over a year of working from home and inching closer to normalcy once again, our team at Who What Wear has been thinking about our back-to-office outfits when dressing on a daily basis is a thing again. What can we say? We miss our clothes. We may not know the exact date that'll mark our NYC and L.A. returns, but there's no harm in a little optimism in dressing. After all, this story idea started when I bought an on-sale Nanushka skirt simply because I considered it a necessity for my b...

I know I'm not alone when I say that I'm committed to becoming more thoughtful about what and where I shop, taking into consideration which brands I support and the impact my purchases have on the environment. More than ever, I want to feel good about my shopping choices.Although it's not talked about as much, the reality is that the fashion industry remains one of the world's top contributors to climate change. The good news? There's never been more brands who are committed to lightening t...

"Trends may come and go, but sustainability is always in style." This is a quote we're fully on board with and is taken from Nordstrom's sustainable-style section, which now offers thousands of products from more than 100 brands—all focused on sustainability and responsible products. We're big of fans of Nordstrom over here (if you hadn't already noticed), so there's no question we're loving its easy-to-shop sustainable section on its site, providing us with a much more accessible and uncompli...