If anyone knows how to make a trend or outfit trend a thing again, it's Hailey Bieber. She's one of those fashion celebrities (as I like to call them) who have the superpower to wear something and instantly make it cool.To backtrack a bit, you may recall that last summer, long Bermuda shorts and sweatshorts were the only shorts trends that mattered, and short denim cutoffs were put on the backburner. And it's safe to say that no one had any desire to wear shorts with heels last summer when ...

Admittedly, I look forward to the next season’s biggest trends the way that children wait to unwrap presents around the holidays—there’s something magical about unveiling something new. But if the pandemic has taught us anything, it’s that the traditional way the fashion industry has produced clothing is unsustainable. The toll of the current fashion production cycle impacts every facet it touches. For the designers and creative teams, it’s financially and creatively draining to keep ...

After over a year of working from home and inching closer to normalcy once again, our team at Who What Wear has been thinking about our back-to-office outfits when dressing on a daily basis is a thing again. What can we say? We miss our clothes. We may not know the exact date that'll mark our NYC and L.A. returns, but there's no harm in a little optimism in dressing. After all, this story idea started when I bought an on-sale Nanushka skirt simply because I considered it a necessity for my b...

I know I'm not alone when I say that I'm committed to becoming more thoughtful about what and where I shop, taking into consideration which brands I support and the impact my purchases have on the environment. More than ever, I want to feel good about my shopping choices.Although it's not talked about as much, the reality is that the fashion industry remains one of the world's top contributors to climate change. The good news? There's never been more brands who are committed to lightening t...