Life Style
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We're Ready to Go Out Again (Whatever That Means)—10 Trends We're Trying

You may recognize Janet Gunn and Melissa Meyers as the duo who frequents Who What Wear to lend their style expertise. You might also be familiar with Susan Feldman as a regular voice on the site. While they each typically focus on sharing their own distinct perspectives, the Los Angeles-based trio has teamed up today for what we can only describe as one epic collaboration. The topic of conversation? The "going-out" fashion trends that are actually resonating for this new era of re-emergi...

Anna LaPlaca Wed, 12 May 2021 Who What Wear
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12 Brands L.A. It Girls Are Really Into Right Now

When it comes to dressing for summer, no one does it better than L.A. girls. After all, L.A. is one of the few major American cities that stay relatively warm year-round, and cool girls know what to wear for it. Whether it’s putting together a casual beach outfit for a day in Malibu or dressing for brunch and a day of vintage shopping in Silverlake, L.A. fashion girls exude a casual-cool West Coast aesthetic perfect for warm temps.So what brands are L.A. It girls really into this summer? Bel...

Judith Jones Wed, 12 May 2021 Who What Wear
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I Shop at Nordstrom All the Time—These Are the New Under-$100 Items I'm Loving

Granted, perusing the internet for the latest and greatest shopping finds is a big part of my job, but regardless of my current fashion editor title, I actually enjoy shopping online outside of work, particularly at Nordstrom. Lately, the retailer has been impressing me more and more with its thoughtful curation of brands and products, and today, I'm here to share with you the newest under $100 finds I'm loving now. Considering I find myself browsing through Nordstrom's site at least once a da...

Lauren Eggertsen Wed, 12 May 2021 Who What Wear
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Under the Sea: The Obvious Summer Trend I Still Didn't See Coming

When Dua Lipa wore a Versace mermaid dress to the 2020 American Music Awards, I instantly had flashbacks to watching H2O and Aquamarine as a kid and wanting to be a mermaid at least for one day. (Come on, you know you did too.) Versace's S/S 21 runway collection heavily featured everything of the under-the-sea variety (down to the models' wet-hair looks), and the trending theme has only gotten bigger since then. I know what you're thinking—it's obvious. Summer is the time for beaches and se...

Yusra Siddiqui Wed, 12 May 2021 Who What Wear