There are a few easy outfit formulas I personally wear and also like to recommend to others when they're looking for ideas. A blazer combined with jeans and a simple top is one of the said ensembles. The other front-runner that I'm basically living in right now is a pair of relaxed jeans, a grey sweater in a roomier cut, and flat shoes. While inherently simple, there's something so chic and effortless about this specific pairing.On that note, I pulled together a curation of various fashion peopl...

Lingerie and essentials brand, Cou Cou Intimates, launches its Valentine's Day collection.Cleverly titled "For You, Not Them," Cou Cou's V-Day campaign is a reminder to "to live through our female, embodied experience rather than to be perceived," the press release stated. Historically, the day of love reminds women to perform and hypersexualize themselves for the male gaze. This year, the female-founded brand reflects upon this narrow definition of romantic love.Now available with its newest c...

Some things will never change. For this editor, it's my reliance on a good pair of jeans to make an outfit. Especially in the winter, I'm always pulling out the same three or four pairs to build outfits around, whether it to be go out with friends or head over to the office. When my best friend asked me the other day about some ways she can spice up her jeans to make them feel extra trendy and special at the start of the year, I immediately knew I had to loop her in on these trends.Jeans and�...

Sometimes, the simplest styling tricks can elevate an entire outfit. As editors, it's pretty clear to the Who What Wear team that small additions like sleek belts and red socks truly make an outfit. Case in point, our editors' new favorite winter-approved outfit hack: tights with jeans. The layered combination isn't new by any means throughout the colder months, but lately, we've been seeing brands, influencers, and other editors wear their favorite tried-and-true jeans with a pair of une...