North West is nothing if not her father's child. The budding rapper is making a name for herself in the music industry as she had her debut festival performance at Rolling Loud California this past weekend.The 10 year-old star performed her newest hit, "TALKING" to an audience of besties that already knew all the words. North danced alongside a group of her friends, donning her usual oversized black baggy T-shirt and a furry ski hat, helping her stand out. While mom Kim Kardashian cheered her da...

Bottoms co-stars Ayo Edebiri and Kaia Gerber have cemented their friendship with matching tattoos.The newly iconic duo decided to make their platonic love permanent after Edebiri hosted Saturday Night Live. “I went to see [Edebiri] on SNL and she did such a wonderful job. The next day, I thought she would just stay in bed and kind of relax after what I know is a very intense week, but she was like, ‘We're getting tattoos,” the brunette beauty shared with E! News. After acting alongside eac...

Men's wellness brand HeHealth forays into women's sexual wellness, with a genius sex tech innovation.In case you didn't know, women are notoriously more likely to get tested for STIs than their male counterparts. Whether you're in the world of research or educated by life as a woman, it's clear that male counterparts are often averse to getting tested for STIs. I mean we've all heard excuses like "I'm clean" -- and that doesn't even take into consideration how many men hate condoms because they...

New Balance’s Sounds of an Icon series showed love to East Coast cities that have driven culture and the streetwear space for decades. The brand’s renowned 990 model, “the people’s sneaker,” took off after its initial introduction in 1982. But much of the 990s success is owed to the major stylish cities that put it on the map: Philadelphia, Washington DC, and Baltimore.The Sounds of an Icon series highlighted three multidisciplinary creatives within these impactful cities through digit...