Troye Sivan Hits a High Note as Smirnoff's "Chief Vibes Officer"
Fresh off the "Sweat" tour, Troye Sivan is gearing up to hit the stage in Australia and New Zealand as part of his global solo tour, all while celebrating the success of his 2023 album, Something to Give Each Other. But that's just the beginning -- he's also joining forces with Smirnoff, as the brand's newly appointed "Chief Vibes Officer."Not familiar with the title "Chief Vibes Officer?" How about "Curator of Immaculate Vibes"? Smirnoff, ever so smooth, clarified in a press release: "Legally, ...
The World's First Digital Condom Just Dropped — Here's How It Works
When discussing safe sex, sex education mainly focuses on IRL protection. But what about online protection? From deepfakes to revenge porn, the non-consensual distribution of explicit images has become an increasingly alarming issue. To help women protect themselves digitally, German condom brand BILLY BOY and the Innocean Berlin agency, partnered to create CAMDOM, the world’s first digital condom. In an interview with us, Innocean Berlin's Creative Director Ricardo Wolff shares how to use t...
Johnnie Walker’s Latest Project Empowers Black Women to Make “Bold Steps”
Through its ongoing “Bold Steps” initiative, Johnnie Walker Black Label has been on a mission to support emerging creatives and amplify their unique artistic practices. This year focuses specifically on Black female artists, helping to remove the boundaries they face in the mainstream. In a similar structure to its debut phase last year where it collaborated with South Asian diaspora platform Diet Paratha, the brand united with Dankie Sounds – a music and entertainment collective dedicated...
Ask a (S)expert: "Is The 'First Love Theory' Legit?"
Welcome to your new safe space and Hypebae's first-ever sex and dating column, Ask a (S)expert. This new weekly series is led by Haitian-Chinese and LA-based sexpert Gigi Fong, our in-house sex and dating editor.Gigi is a former sex worker, boudoir artist and podcaster now hosting safe spaces for the Hypebae community. She specializes in all things sex-positive from unconventional dating to pleasure for lovers of all identities. To have your questions answered, visit our dropbox below and an...