Welcome to Deep Reviews—your one-stop destination to discover the absolute best products and brands the beauty industry has to offer. Every month, the Who What Wear staffers you already know and trust will research, test, and review the market’s most sought-after and buzzed-about products to see which formulas (of the hundreds up for consideration) are truly worth your hard-earned money and attention. You can expect honest, completely uncensored feedback and no-BS recommendations our hard-...

For a beauty editor, fall may be undoubtedly the most exciting time of the year. Amid all the fashion month madness, beauty brands focused clearly on skincare, body care and fragrance releases.In September, most beauty enthusiasts trade their dewy and glowy skin for a fall complexion. During this time when we're all in complete post-summer repair all around. Cult-loved favorites such as MALIN+GOETZ rose to the occasion to meet the community's demands with a foaming cream cleanser for those top-s...

By now, you've probably surmised that we test-drive a lot of beauty products here at Who What Wear HQ. From nail polish and makeup to hair and skincare, we're eyebrow-deep in all things new, exciting, and wish list–worthy. That said, due to the number of products we come in contact with, we've also transformed into the nitpickiest of beauty consumers. Within seconds, we can tell if a new hair oil is too heavy, and we're quick to ignore a serum that yields disappointing results.The good ...

There are plenty—and we really do mean plenty—of new boot trends to relish in. Slouchy boots have been reigning supreme, cowboy boots are back and bolder than ever, snakeskin booties are the best way to wear the ever-popular animal-print trend, and square-toe boots that hearken back to the '90s have become increasingly sought-after. But regardless of all the new, fresh footwear crazes the season has ushered in, there's one timeless style that simply can't be beat: Chelsea boots.The appeal...