You can never go wrong with a '90s beauty moment, especially when it comes to hairstyle inspiration. Our favorite celebrities at some point have jumped on the nostalgic bandwagon but the artist formerly known as Camila Cabello recently took us back with a loved accessory that's still relevant today: butterfly clips.Curated by hairstylist Sarah Potempa, Cabello's tresses were styled in loose body waves with a short middle part and colorful butterfly clips face-framed in tendrils. The beloved hair...

If you read Who What Wear regularly, you’ll be well aware of our latest obsession with J.Crew. Since the beginning of summer, we’ve been swooning over the head of women’s design, Olympia Gayot’s clever and cool outfit ideas, and checking the site regularly to see what chic new arrivals they have in store. What we love most about J.Crew right now is that their elevated basics strike the perfect balance of preppy, classic and timeless yet exude a trend-forward touch—whether it’s an o...

As someone from New England—a place known for its harsh winters that go on for what seems to be forever—it's my job to know coats. Being that I live in them for over half the year, I have a solid collection going, but I always have my eye out for a new coat that stands out above the rest. Enter the new coat trend that I swear is about to have a major moment: coats with a built-in scarf. Thanks to the cool-girl brand Totême, this chic style has been gaining popularity, as evidenced by the f...

Fall is here, and I'm sure many of us have fall makeup looks saved that we've wanted to try since last spring. While some may be focused on turning over their closets to welcome the cooler months and trends, beauty enthusiasts are reworking their top shelves and experimenting with different beauty looks to spice up their outward appearance.For late fall and winter, it's a great time to experiment with eyeshadows, lipsticks and blushes as the colder temperatures allow the makeup to sit perfectly ...