For those who may not know her yet, TikTok star Rocio Soria is about to become your new money-saving bestie. The makeup guru considers herself a pro at finding affordable dupes for higher-end makeup products to save her followers some serious cash in the long run. "For a dupe to be considered an all-time favorite of mine, I must feel confident to recommend it time and time again," she says. "It has to not only look identical on the face but also have a similar longevity and wear [to its high...

Pioneering footwear laboratory SCRY Lab has unveiled its second collection with APOC Store, making it on time for your holiday wish list. The release continues the label's "Digital Embryo" design process series, which presents a sustainable approach to footwear design.As per SCRY Lab, "The latest footwear collection explores the interference and coupling in chaotic irregular motion of environment. The project attempts to reproduce the behavior of the thermal runaway disorder in the laboratory e...

Khloé Kardashian has been very open and honest about her health, hair, and makeup this year. From sharing her skin condition issues to revealing her natural tresses and now post-awards show extensions takeout — it's all as real as it gets.Andrew Fitzsimons styled the middle sister with the most beautiful bombshell blowout for the 2022 People's Choice Awards. But in true reality fashion, the star gave us a BTS peek into what life's like outside of the glitz and the glam and we have to say it's...

Welcome to Deep Reviews—your one-stop destination to discover the absolute best products, treatments, and brands the beauty industry has to offer. Every month, the Who What Wear staffers and contributors you already know and trust will research, test, and review the market’s most sought-after and buzzed-about products (and sometimes services!) to see which—of the hundreds up for consideration—are truly worth your hard-earned money and attention. You can expect honest, completely uncens...