New York-based retailer Extra Butter and heritage footwear label Hunter has just launched its limited-edition collection of rain boots.The new footwear plays the role of the silent accomplice in a moody campaign inspired by the horrors that only take place in a small town. "At times, people may view the rain boot as rather utilitarian, but we saw an opportunity to use our cinematic perspective for the marketing rollout that highlights the product as edgy and exciting," shares Bernie Gross, Extra...

Kim Kardashian is on a new manicure journey and we're loving this different look from her.Kimmy is known for sporting short, neat, pushed-back cuticles with nude nail polish, but recently, she's been showing off XXL stiletto nails, which is usually a move from her sister Khloé Kardashian. From the french-tipped marshmellow nails designed by the KarJenner's go-to nail tech Kim Truong to the bright green claws, the reality star has dramatically changed her grabbers' style. It's all ironic because...

According to a Bloomberg report released at the tail end of 2021, Gen Z's disposable income stands at roughly $360 billion and counting. That number is staggering, and while it's less than that of millennials, it likely won't be for long. So really, it's not the least bit surprising that every brand has its sights set on the youngest cohort of shoppers, doing everything in their power to gain its trust and its dollars as soon as possible. That way, when Gen Zers do become the ones with maximu...

Before the CROWN Act passed, former FLOTUS Michelle Obama wanted to wear her hair a braided hairstyle but knew the American people weren't ready for that conversation during her earlier years as First Lady.While on tour promoting her new book, The Light We Carry: Overcoming in Uncertain Times, the Washingon Post noted Obama told an audience that she decided to wear her hair straight so that the focus could be on President Obama and his political goals and less commentary and think pieces around ...