Sephora has always been a Willy Wonka–esque magical land for makeup lovers. I have so many memories of going into a Sephora store looking for a specific product and coming out with even more that I’m excited to play with. There are so many popular makeup and skincare products that we’ve either heard about from a beauty influencer or from a TikTok video that have turned out to be amazing, but there are also the ones that are a little lesser known. The thing is, it’s those hidden-treasu...

Welcome to Deep Reviews—your one-stop destination to discover the absolute best products and brands the beauty industry has to offer. Every month, the Who What Wear staffers you already know and trust will research, test, and review the market's most sought-after and buzzed-about products to see which formulas (of the hundreds up for consideration) are truly worth your hard-earned money and attention. You can expect honest, completely uncensored feedback and no-BS recommendations our hard-to...

Great hair is on pretty much everyone’s wish list, but it wouldn’t surprise me if a great scalp didn’t quite make it onto the vision board. (I get it—the pics just aren’t as #aesthetic.) But TBH, it should, and from where I stand, your scalp deserves just as much attention as both our skincare and haircare routines. “The reality is that healthy hair begins at the scalp, which is why having a weekly scalp exfoliation as part of your hair routine is so crucial,” says Babba Rivera, ...

There are some fashion items that are so rudimentary that I can never remember to buy them, and when I really need them and tell myself to order them, I forget as soon as I see a bright, shiny object to order instead. Know what I mean? In this case, the thing I always forget to buy but always need (this time of year especially) is long-sleeve T-shirts—both solid and striped. The ones I wear the most usually have a crew-neck, and I find that owning a combination of fitted and oversize ones wil...