A current trend in beauty has made "Granny chic" a "thing" throughout how we're styling our hair, makeup and nails. There's something so alluring about the Martha Stewart, Ina Garten look. It just serves rich energy. Don't believe us? See Blake Lively's display of "granny chic" nails to pique your interest.Remember those brown tortoise glasses and the floral case your grandmother kept them in? This is precisely what Lively's manicure is giving. Although in an Instagram post, she mentioned that h...

Skincare ingredients come and go like clothing trends. Every year, there are ingredients that take the spotlight. It's tough to decide which ingredients are actually worth mixing into your skincare routine and which just aren't worth the hype.In 2022, we saw active ingredients like azelaic acid, niacinamide, retinaldehyde, and tranexamic acid take center stage. In 2023, we're making a U-turn and focusing mostly on gentle, skin barrier–supporting ingredients that focus on rebuilding and soot...

New York-based retailer Extra Butter and heritage footwear label Hunter has just launched its limited-edition collection of rain boots.The new footwear plays the role of the silent accomplice in a moody campaign inspired by the horrors that only take place in a small town. "At times, people may view the rain boot as rather utilitarian, but we saw an opportunity to use our cinematic perspective for the marketing rollout that highlights the product as edgy and exciting," shares Bernie Gross, Extra...

Kim Kardashian is on a new manicure journey and we're loving this different look from her.Kimmy is known for sporting short, neat, pushed-back cuticles with nude nail polish, but recently, she's been showing off XXL stiletto nails, which is usually a move from her sister Khloé Kardashian. From the french-tipped marshmellow nails designed by the KarJenner's go-to nail tech Kim Truong to the bright green claws, the reality star has dramatically changed her grabbers' style. It's all ironic because...